Easy! Search engines want this too. It’s not just what your site visitors want – it’s what Google wants. You need to load your pages quickly because page speed has an impact on SEO.

Providing the most relevant search results to users is Google’s primary responsibility. Additionally, search engines want to display content that is relevant to the user’s query and provides a great user experience. A great user experience begins with page speed.

Readability and ease of navigation are also factors that affect the user experience.

The faster your pages load, the lower your bounce rate – another factor Google uses to determine how good your site is.

Users will become frustrated and bounce away from your site if it takes longer than three seconds to load (does not load fully in less than three seconds).

You will see a drop in search engine rankings if users are consistently leaving your site. There is a correlation between a high bounce rate and a poor user experience, so Google penalizes you in the rankings when you have a high bounce rate.

Google concludes that your website is not very good if users do not stay on it long enough to read your content. Little do they (or your site visitors) know that you may have the best content on the internet, but your slow load time prevented them from interacting with it.

As a result, page speed becomes even more important. The speed of your website can keep users from visiting it, meaning they won’t have the chance to learn more about your business, see your products and services, or read your informative, beneficial content. They also won’t convert.