Thank you for asking. Among the platforms we use for programmatic advertising are:
- Google Display Network 360
- Video Display 360
- Dataxu
- StackAdapt
- Adswizz
- Zeta
- Shopify
- Pandora
- Amazon Display
- Digital TV (Hulu, etc.)
- And many more!
Are you curious about the difference between traditional paid advertising and programmatic advertising?
It’s important to understand that programmatic advertising is a type of PPC. As mentioned above, however, programmatic advertising focuses more on buying a certain audience rather than a particular ad spot.
Below are some key differences between programmatic and conventional media buying.
Bidding: Programmatic ads provide real-time bidding with certain partners and allow you to set a floor price. In contrast to traditional search ads, programmatic ads utilize real-time bidding instead of a bidding model. In addition, programmatic ads offer direct deals at a fixed CPM price.
Ad setup and implementation: For traditional search campaigns to drive maximum impact with minimal investment, great care must be taken to detail. When bids are not accurately input and monitored, thousands of dollars can be wasted.
Automated bidding and daily spend limits, while also requiring an attention to detail, allow you to optimize your budget and drive the most effective results.
Key metrics: Traditionally, PPC campaigns emphasize click-through rate (CTR), which affects quality score and, ultimately, ad cost. Higher CTRs result in lower CPCs.
With programmatic ads, however, a high CTR can indicate fraudulent traffic. Viewability or how many people actually view your ad is the focus of programmatic ads.