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Modus Scientia

Addressable Geofencing Services

Addressable Geofencing Advertising Services by Modus Scientia

Audiences are elusive, whether they are business or consumer buyers. This will soon change, however, with addressable geofencing. The addressable geofencing services that we offer help your company launch hyper-targeted, addressed-based campaigns that drive in-store traffic, phone calls, and most importantly, sales.

Using Addressable Geofencing Services can increase the ROI of your Advertising

According to almost 85% of marketers, location-based advertising is more effective than traditional advertising. Additionally, it boosts conversion rates, improves the customer experience, and increases sales and store visits. Addressable geofencing is a must for businesses seeking to grow their market share.

Your business is able to take advantage of geofencing without having to develop a strategy, put up geofences, and monitor your campaign due to our addressable geofencing services.

Contact our experienced team of strategists to find out more about our addressable geofencing solutions, including how they can help your company generate more sales. Start now by contacting us online.

B2B and B2C businesses can benefit from Addressable Geofencing Services

Addressable geofencing is an effective strategy regardless of whether your business is business-to-business (B2B) or business-to-consumer (B2C). Targeting the locations of businesses and residential neighborhoods is an easy way to reach and convert your target audience.

Addressable Geofencing Service Packages

Modus Professional

$550/month

$2000 INITIAL INVESTMENT

  • $1,000 – $3,600 monthly ad spend
  • Up to 15 conversion zones
  • Web form, eCommerce, and foot traffic conversion traffic
  • Desktop, tablet, and mobile audience targeting
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Modus Professional Pro Plan

15% of Ad Spend/month

$3000 INITIAL INVESTMENT

  • $3,600 or more monthly ad spend
  • Up to 50 conversion zones
  • Quarterly banner ads
  • Single target address fences
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Addressable Geofencing Services Provide Six Additional Benefits, including:

Geofencing Ads: How To Improve Them

Without proper targeting, ad campaigns often fail.

Because of this, targeting has become an essential part of digital advertising. You can create hyper-targeted ads based on location, age, interests, and more, so that only a small portion of your audience sees them.

Online advertising can be more precisely targeted with Modus Scientia addressable geofencing services.

In order to pull the latest data, our geofencing software makes use of property tax information and plat lines, for example, which show a parcel’s subdivisions.

Through the use of this data, we can build targeted campaigns that help businesses reach their target audience with precision. Pest control companies could use this data to target residential neighborhoods with older homes, for instance, in order to generate leads.

Geofencing Campaigns Can Be Scaled According To Your Needs

Advertisements differ from one another.

You’ll likely have a different goal for each campaign, whether you’re promoting a seasonal sale at your retail store or driving quotes year-round as part of your HVAC advertising strategy. There may even be separate audiences in some cases, especially if your business serves both business to business and business to consumer markets.

It is critical to have an addressable geofencing solution that is scalable.

Your team will have to switch between providers and applications if you do not have a scalable solution. It is an inconvenience, and it is not necessary. This problem is completely eliminated with Modus Scientia.

One million addresses can be targeted with our addressable geofencing software.

Geofencing ads can be attributed to foot traffic, sales, and leads

Geofencing advertising is especially important with online marketing.

A phone call received by your company from a search engine optimization campaign (SEO) or social media advertising campaign would be a good example. Addressable geofencing is a good example as well.

You want to know if those ads lead to a sale, a store visit, or a phone call because you can measure the effectiveness of the strategy.

You can track and attribute the following to your campaigns using our addressable geofencing services:

  1. Forms on the Web, such as a quote request form
  2. E-commerce-related actions, such as purchasing
  3. Foot Traffic – Visiting a store

This type of tracking is crucial for your business.

Your campaign performance can be tracked accurately, and you can demonstrate the value of addressable geofencing to company decision makers. Our geofencing software eliminates the guesswork in advertising.

Ad campaigns can be improved by improving other campaigns

In addition to advertising and marketing, you may use other techniques for your business.

Direct mail may already be used by your company to target specific addresses or pay-per-click (PPC) advertising may already be utilized to target certain areas. Regardless, addressable geofencing can be used to support these other ad strategies.

Geofencing with addressable geofences is incredibly valuable.

Almost 90% of customers are kept by companies with an omnichannel marketing and advertising approach. The client retention rate for companies without omnichannel strategies is less than 35%.

Using multiple marketing and advertising channels allows you to reinforce your messages (and unique offers) across various platforms. Furthermore, you can reach the ultimate goal of your advertising strategy: sales.

Target users across devices

Despite the fact that only 31% of transactions come from cross-device interactions (which is when a user switches between devices, such as from their phone to their PC), addressable geofencing is still a vital tool in online advertising.

Additionally, it’s crucial for companies that operate both online and offline.

80% of consumers conduct research and make purchases using both electronic and retail channels, according to a Google study on electronics, services, and retail purchases. An online customer may discover your product and later purchase it in your store. And vice versa.

You have the potential to reach your audience and make your offer more effectively by using cross-device targeting. You can also take advantage of competitors who may ignore cross-device targeting and concentrate all their efforts on just one platform.

Taking advantage of cross-device targeting is easy with our addressable geofencing services. From awareness to purchase, you can reach users on mobile, tablet, or desktop devices.

Enhance the personalization of your ads

Personalized experiences are important to both consumers and businesses.

Businesses that create a personalized marketing experience, for example, are more likely to attract customers. A company like Amazon provides customers with a personalized experience by recommending products.

Putting together a marketing and advertising strategy that is tailored to your bottom line will also help you improve it. Study results suggest that personalization lowers acquisition costs by 50% as well as increases revenue by five to 15 percent.

Your business (and Modus Scientia account manager) can create a targeted and personalized marketing campaign using geofencing solutions such as our addressable

Addressable geofencing: how does it work?

A straightforward yet customized process underpins our addressable geofencing services.

We will provide you with the following service as a client:

  1. A dedicated account manager
  2. Review your goals with you, your business, and the overall market you are wanting to target
  3. Go over our proposed strategy before we implement it
  4. Provide you a full list of addresses which you want to target
  5. Weekly, Monthly progress reports

You can access the AdToms Business App at any time to view your campaign performance.

We offer AdToms Business App, our proprietary marketing automation and ROI tracking software, which enables you to monitor your addressable geofencing campaign (and any other Modus Scientia digital marketing services you use) from your desktop and even your mobile device.

Choose an agency that will protect your company’s data and value it by scrubbing your addressable geofencing data if your company decides to invest in addressable geofencing services.

You may save your business money up front if you hire an agency based on their prices alone, but you can cause irreparable damage in the long run. Not scrubbing and protecting your data may jeopardize not only your customer’s data but also the reputation of your brand.

That’s why it’s so important to choose a geofencing company that scrubs user data, such as Modus Scientia.

Who can use addressable geofencing?

Addressable geofencing can benefit companies across all industries, including

Utility providers that want to attract potentially new characters within a region.

Banks that are looking at increasing clientele and opening of accounts or loans.

Veterinarians who are looking at servicing their current area for both new and existing clients.

Dentists who want to reach people within their area to increase business.

Restaurants that want to increase both sales, revenues and walk-ins.

Florists get more business within your area.

Hotels that are looking to increase their business both during busy times of the year and off-seasons.

Real estate agents promote listings, homes for sale, or promote their services within their area.

Colleges who want to increase applications to programs amongst other things.

Car dealers promote your inventory to clients wihtin your area, or any area that you are looking at targeting.

Our team is happy to answer any questions you may have about addressable geofencing and whether it would benefit your company. Our success is measured by your success, so we don’t recommend services that won’t work for our clients’ businesses.

Instead, we aim to make you more money with digital marketing and advertising.

Call us at 510-969-6939 or contact us online to speak with us one-on-one!

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