Consumers want to hear from your business, a surprising fact for many companies. Over 80 percent of consumers prefer businesses that offer personalized experiences, such as apps, websites, ads, or other channels.
Geofencing advertising appeals to potential shoppers’ wants, which is what you need if you want to satisfy them. Ads that are engaging and actionable are a great way to remarket to people who have already visited your location or bought your product.
Consumers aren’t necessarily attracted by sales, however.
By addressing users’ needs, you can also encourage their visit to your store, trade show booth, or website. For example, perhaps they’re on the lookout for a fence installer with extensive experience or a manufacturer who specializes in certain products. You can use your ads to convince users that you’re the answer to their problem.
Our competitor marketing services can also boost your conversions, such as in-store visits or quote requests as well as newsletter sign-ups. We can identify the best geofence placements by understanding your goals as well as researching your competitors and target market.
You can determine the ideal size for your geofences by geofencing to reach more of your target audience. Moreover, we tailor our ads to the interests and needs of your geofencing audience.
We focus on performance-driven strategies to drive high-value traffic to your company. You attract the right kind of customer, not just any old consumer. Therefore, your calls-to-action (CTAs) will be more likely to result in them signing up for your email newsletter.
By increasing your conversion rate, you can accomplish a lot.
By gaining more subscribers to your newsletter, you can gain more clients if you offer software-as-a-service (SaaS). As part of your email marketing strategy, create a newsletter that helps new subscribers progress through the sales funnel and buy your software.
Your company will be able to extend its development team as a result of this later gain, enabling you to develop additional features for your software. By developing another software program, you may be able to grow your business.
In spite of geofencing advertising rarely generating immediate sales, it can build brand awareness, which can lead to future sales via micro-conversions. By focusing on bottom-of-the-funnel users, geofencing ads can help your business stand out from the competition.
You can generate high-quality leads with geofencing advertising even if you don’t have a physical storefront. This is a huge benefit for your sales team, as they can devote more time to converting leads rather than finding them.
For example, if your company participates in industry conferences or trade shows, geofences are a valuable tool for reaching your target audience, which can be difficult at busy, noisy events. Attendees will begin receiving your business ads as soon as they leave the event building.
In addition, this strategy works well because people tend to unwind with their phones after a long day. As they browse the Internet, watch some YouTube videos, or follow up on some industry topics, your business will be advertised.
You can promote both your website and your booth in your ad. Suppose you were directing high-value consumers to your sales team. Once they are connected with your sales team, they can convert them to leads.
The traditional and digital advertising in this example work together to propel your company forward.
