- A reply is an e-mail or text message you send to those who have contacted your business.
- You can follow up with a phone call if someone provides their phone number.
- You can decline leads that contact your business through Google. If you choose to decline, you will have the option to explain your decision to the customer. In the event that something changes, you have the option to recover requests.
Ad Management for Google Local Services
Are you looking for more local leads, more foot traffic, and better conversions for your business? Google Local Services ads are a great investment – and Modus Scientia simplifies the process of managing ads. Call 510-969-6939 for more information or read on.
Management of Google Local Services Ads
Within a day of conducting an online search, more than half of online searchers visit a store. When locals search online, you can appear at the top of the results with Google Local Services ads.
Local Services ads from Google allow you to:
- Make your services more accessible to locals
- While building trust with Google Guarantee
- You only pay for leads who are interested in your products or services
Not sure where to begin?
Using our stress-free ad management services, our Google Local Services ad specialists will walk you through every step of the process. Get in touch with us today!
What’s Included
The following is a breakdown of what’s included in our Google Local Services advertising management plans
- Google Guarantee Full FAQ Guide
- Voice Search Optimization
- Weekly Report
- Budget Management
- Dedicated Local Marketing Expert
- Geographic Targeting
- Demographic Research
- Custom Reporting
- Custom Dashboards
- A FREE* Business Website (Value $599.99 USD Per Month)
- +So Much More
Voice search optimization
It was estimated that nearly half of all searches would be voice searches in 2020.
With more and more people using voice search to find local service providers, it is important that your ad content is optimized for voice search.
To help you connect with more qualified leads, all of Modus Scientia’s local ad management plans include voice search optimization. Therefore, you won’t miss out on qualified leads and revenue.
Review solicitation
Review solicitation through the Google Local Services platform is included in Modus Scientia’s ad management plans.
Consumer reviews are trusted 88% as highly as recommendations from friends and family members. Modus Scientia will help you boost leads and revenue through social proof, which is crucial for increasing foot traffic to your local business.
Dedicated local marketing expert
Modus Scientia has over 20 years of experience driving results for clients.
Our team of local marketing experts will ensure that your advertising campaign is a success. Thanks to our industry-leading expertise, we provide local businesses with relevant leads, conversions, and revenue through ad management.
Budget management
Using our paid advertising services, we will help you achieve your goals and maximize your ad spend.
We make the ad process seamless so that you get the best ROI. With Google Local Services ads from Modus Scientia, you won’t have to worry about exceeding your budget.
Custom reporting
A custom ad reporting service is also available, so you’ll always know where your money is going.
Also, we’ll implement any necessary tweaks to your ads to improve their performance. With our aggressive and market leader plans, you will receive automatic monthly cloud updates. Our basic plans include monthly reporting.
Geographic targeting
To help you reach your ideal customers, we offer advanced geographic targeting in our ad management solutions.
Reach out to leads in your local geographic area that are profitable. By targeting customers near you with geographic targeting, you can maximize your advertising budget.
What are Google Local Services ads?
Are you wondering, “How do Google Local Services ads work?” We have answers.
You can advertise your local services on Google Local Services to reach local customers. Similarly to pay-per-click (PPC) ads, these ads appear at the top of the search results.
In a local service search, a user gets a list of local businesses offering that service. On the top of the results, you will see Google Local Services ads next to the PPC ads and the Google Map listings.
If your products or services are of interest to people, they will find your listing immediately. Through this ad, they can contact your business and book your services. When people find your ad on Google, they have the option to call or send a message.
These ads shouldn’t be considered a replacement for traditional search ads. The purpose is to make it simpler for people to find trustworthy businesses by showing only Google-verified businesses.
It’s important to include PPC ads in your campaign because Local Service ads don’t apply to every industry or region. Google Local Services ads at present primarily feature locksmiths, plumbers, electricians, HVAC companies, carpet cleaners, house cleaners, garage repair companies, and other types of services.
Google Local Services ads are also limited to certain areas. Large metro areas such as Philadelphia, Los Angeles, and New York City are the main cities where businesses can access this service. It is currently limited to more popular cities, although this is expected to expand over time.
Google Local Services ads are available on mobile, tablet, and desktop if they are available in your area.
A Google Guarantee badge
The Google Guarantee badge is one of the most prominent features of a Google Local Services ad. You are automatically eligible for the Google Guarantee when you sign up for Local Services ads. Your reputation with your audience will be enhanced by this badge.
Google requires that you pass a background check and verify your license and insurance information to earn this badge. If something goes wrong, you want to make sure you’re an operating business that is legally insured. It should be easy for you to obtain this badge as long as your paperwork is up-to-date and your business is legitimate.
How does the Google Guarantee work?
Google will refund customers who are dissatisfied with the quality of a company’s work when they book jobs through their ads, regardless of the company’s work quality. The amount capped at $2000. A job invoice can be used by Google to reimburse customers who booked a company that did not provide them with the services they expected.
Neither the price nor the provider’s responsiveness are covered, nor are future projects, damage to property, or cancellations. Coverage applies only to the quality of the project, not to the company. For claims to be considered, customers must submit them within 20 days after the completion of the project.
You won’t need to worry about claims if your company already provides quality service. A badge will demonstrate your commitment to quality. Booking your company with Google will make them feel more comfortable in case something goes wrong.
Guidelines and application process for Google Local Services
These five steps will help you get started using Google Local Services ads. We will help you with every aspect of the process when you partner with Modus Scientia, from ad creation to monitoring.
Verify your eligibility
Be sure that your business qualifies for Google Local Services ads before you go too far. There are only certain industries and cities that have access to this feature.
On Google’s Local Services sign-up page, you can verify your eligibility. When your eligibility has been confirmed, you will be able to proceed to the next step.
Establish a business profile
Creating your business’s profile is the second step. The location of the ad in search results is a key part of your ad.
Using Modus Scientia, you can apply, set up, and optimize your business profile.
Local Services determine which jobs match your profile. To ensure you only appear in front of ads that are interested in your services, you should be honest about the services you offer. Your business will lose money on leads that contact you for services you do not provide if you lie about some of your services.
Additionally, you should specify the area in which you would like leads. You’ll need to specify if you don’t accept customers outside a 15-mile radius. By doing this, you will avoid wasting money on leads that are not local.
Your profile also allows you to edit your weekly budget, business hours, service areas, and job types
Include details about your license and insurance
Google Local Services ads will only be allowed for legitimate companies. Moreover, you will need to upload information about your licenses and insurances. All the paperwork for your business should be accurate and up to date.
Your general liability insurance details will also be requested by Google. As long as your insurance is current, Google will approve you for the guarantee.
Determine your budget
The Google Local Services ads work the same way as PPC ads. You need to determine how much you want to spend on your ads by setting a budget. You can adjust this budget as needed.
Your business only pays for calls and messages it receives. You should base your budget on how many customers you hope to receive or how many you can serve within a month.
Make sure leads are followed up on
Your business will start getting leads as soon as you launch your ads. When leads contact your business, you should follow up. Among your options are:
Modus Scientia will help you optimize your advertising budget and lead flow by monitoring and controlling lead flows through the platform.
Don’t be intimidated by this process. Modus Scientia can assist. We can be reached at 510-969-6939 for more information.
There are 7 Benefits of using Google Local Services Ads
Ads for Google Local Services provide you with a number of benefits.
Your leads are more valuable
Local ads from Google generate valuable leads for your business. People will book your services when they see your ads. Local Google ads are trusted, so people are more likely to book your business.
Appointments can be tracked
You can easily see how many people are booking your business and track your appointments. You can even pause your Google ads if you’re fully booked and resume them as soon as business slows down.
Your business will be visible first
You can gain leads if you’re seen first or lose them if you’re not. You can boost your business’ visibility by placing Google Local Services ads at the top of all results.
You establish trust with your audience
Your business will feel more confident with the Google Guarantee. Google Local Services ads will not be the only benefit.
Valid leads are the only ones you pay for
Google will only charge you if you obtain leads that are serious about your business. The lead will be charged if they send a text or email, make a call, or leave a voicemail. Viewers who don’t contact your business after seeing your ads aren’t charged.
More customers will use voice search
The person whose bathroom is currently flooding isn’t going to pull out their phone and look for a local plumber. They’ll use a voice search device to find a local plumber. A Google Local Services ad will increase your chances of being found by voice search users.
You will need to perform minimal maintenance
It’s not necessary to conduct keyword research or run ad tests for these ads. They are automatically triggered according to the way people search. Whether someone searches “plumber” or a phrase such as “leaky toilet,” Google will determine if your ad fits the bill.