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Modus Scientia

PPC Management Services

A PPC management service that grows businesses

You can reach your most qualified audience with pay-per-click advertising. Using it, you can reach your customers where they are already looking, and gain an edge over the competition.

Modus Scientia can help your company increase conversions and revenue through PPC management services.

For more information about how paid ads can help your business, view the pay-per-click management pricing table below.

Would you like to get started with paid advertising? Get in touch with one of our PPC strategists to find out how you can earn more revenue with PPC ads by visiting our contact us page.

A Variety of PPC Advertising Options

We also offer pay-per-click management services tailored to specific platforms or strategies, such as Facebook advertising or remarketing to users. Explore these different options now, or contact us to discuss them with an experienced strategist.

Whether it’s Google (for search or display ads) or Bing (for search, display, or shopping ads), we offer online ad management services tailored to meet your needs.

Explore Our PPC Service Plans

Modus Business Plan

15% of Ad Spend/month

INITIAL INVESTMENT: $750 + 1 MONTHS MANAGEMENT FEE

  • $1,250 minimum
  • $0 – $12,000/month ad spend (paid to networks)
  • Up to 2,000 keywords targeted
  • Google Ads & Bing Networks
  • Strategic bid management
  • Tracking for 100 web lead phone calls
  • Transcription for 25 web lead phone calls
  • + So Much More..
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Modus Business Pro Plan

12% of Ad Spend/month

INITIAL INVESTMENT: $700 + 1 MONTHS MANAGEMENT FEE

  • $2,500 minimum
  • $12,001 – $50,000+/month ad spend (paid to networks)
  • Up to 10,000 keywords targeted
  • Google Ads & Bing Networks, plus Google Shopping
  • Up to 2 personal consultations
  • Fraud activity monitoring
  • Rule-based bidding management
  • + So Much More..
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Modus Market Insider Plan

12% of Ad Spend/month

INITIAL INVESTMENT: ONLY 1 MONTHS MANAGEMENT FEE

  • $7,500 minimum
  • $50,001+/monthly ad spend (paid to networks)
  • Up to 10,000 keywords targeted
  • Landing page template setup
  • AdToms Business App lead tracking
  • Banner ad design
  • Website conversion analysis reporting
  • + So Much More..
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Here are some reasons why our PPC management services are the best in the industry

By taking every detail into account, we help you get the most out of your PPC campaigns.

Our customized strategies help mid-sized businesses find PPC advertising services that meet their campaign goals.

With all campaigns managed by Modus Scientia, we use the latest advertising technology to target a precise market. To target your target audience, we use Google’s extensive PPC network, remarketing text ads, remarketing banners, customer match, and audience match, as well as customer match and audience match to use Google’s extensive PPC network.

Aside from AdToms’ industry-leading software, you’ll also gain access to competitor intelligence, initial campaign planning, and more.

All the Modus Plans allow you to monitor conversions, click fraud, and maintain rule-based bidding. With these additional services, you can fine-tune and monitor your campaign to the best of your ability.

By taking the market leader plan a step further, you’ll have access to services like international PPC campaign management, Unbounce landing page setup, and website conversion analysis reports.

Please contact us for more information about some of our PPC advertising services.

What are the benefits of PPC?

Choosing our PPC management services will enable you to develop, manage, and improve your PPC strategy turnkey. As a bonus, you’ll get to benefit from the expertise of an agency that has been managing PPC campaigns for over 20years.

Here is an overview of what we offer in terms of PPC advertising management:

  1. You will be assigned a dedicated account representative
  2. Our tailored PPC strategies are tailored to your business, industry, and goals
  3. By conducting keyword research ranging from 400 to 10,000 keywords
  4. Our primary targets are Google (search and display), Bing, and Gmail
  5. Through advanced artificial intelligence, we analyze competitor ad strategies
  6. Create custom ad copy for testing
  7. Ad bids are managed strategically so that your return on ad spend is maximized
  8. Ad copy, design, and targeting are optimized to maximize performance
  9. Ad copy, design, and targeting are optimized to maximize performance
  10. We track various forms of communication happening through the ads to ensure conversions
  11. Our company provides regular reports to keep you informed
  12. And so much more!

Depending on the service plan you select, we will deliver different deliverables.

You will not receive website conversion analysis reporting if you choose our Basic Plan, which helps you to see where the design of your website stops visitors from converting. That service is available only on the Market Leader plan.

For more information on our online ad management and deliverables, please contact us online.

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What makes Modus Scientia one of the best PPC Management Companies?

We are experts at Modus Scientia. Hundreds of companies have benefited from our PPC campaigns.

You can read more about Modus Scientia’s advantages as a PPC management service provider by checking out the list below.

Pricing transparency for pay-per-click management

Pay-per-click management pricing is one aspect of our pay-per-click relationship with our clients that must be transparent.

You can immediately see whether our services will be a good match for you based on PPC management costs, as well as the breakdown of what’s included in each plan.

As a result, we can also talk about budgets and what is included in our plans.

Your goals are our goals

Modus Scientia considers its clients as family. The services that we provide are sometimes the difference between making or breaking a business, and we do not take that lightly.

In order to ensure the best results possible for your business, we make your goals our goals, and we do everything we can to exceed your expectations.

We are happy when you are.

PPC Management Diagram

By saving you time, we save you money

If you are looking for one of the best pay-per-click companies, Modus Scientia can handle your campaign for you completely. Our PPC consultants won’t just write ads for you and disappear; they will guide you through every step. You will be kept informed about the campaign’s progress by dedicated campaign managers who will listen to your needs, develop a strategy, and develop a campaign plan.

With advanced keyword research and selection, as well as a thorough analysis of your industry, we make sure we are targeting the right people. Besides writing all the copy for your campaign, we test its performance while continually developing and tweaking the keywords you selected. Your PPC campaign is in good hands with us.

Reports on ROI are transparent with us

Analyzing your ads is crucial to ensuring that you’re converting as many leads as possible and driving as much traffic as possible. We will handle that for you as well.

Our team provides analytics for your campaigns, A/B tests landing pages, and ensures that your keywords are effective at driving results. Every step of the way, we’ll inform you of how your campaign is doing and suggest how to proceed.

Every campaign is custom-made for you

Each business is unique, which means each has different needs. Therefore, every campaign is customized to include the elements that matter most to you. A PPC management price range and a strategy offering that fits your business are available with our basic plan, aggressive plan, and market leader plan.

The Benefits of PPC for Your Business

Several reasons exist for your business to consider a PPC campaign. Additionally, it is a cost-effective, highly targeted, and delivers fast results strategy for increasing traffic to your website.

Let’s talk a little more about each if you aren’t already convinced.

It is a cost-effective method of advertising

You can advertise your business most effectively with PPC. But why? Let’s find out.

A newspaper ad, a television ad, or a billboard ad requires payment for the space it occupies. Two-inch squares in a magazine or in the newspaper cost an arm and a leg, and billboards are upwards of thousands of dollars.

A PPC ad is similar to an ad in a newspaper or magazine, but your ad appears on search engines instead. PPC leads a lot of people to believe that the real estate in search engine results must be paid for – but you don’t!

Google only charges you for your ad when someone clicks on it, not for the space it takes up in results pages.

In this way, PPC management costs are extremely affordable since you only pay Google when there is a serious chance of making a sale. PPC ads have such a serious potential for a sale because people click on them when they are ready to buy.

Visitors who arrive on your site organically are 50% less likely to purchase than PPC visitors.

Those are just the first benefits of a web marketing strategy.

Provides fast results

PPC campaigns are great because they deliver results quickly.

It’s not out of the question to see more traffic to your website within the first week of starting your PPC campaign since ads appear as soon as you bid on your targeted keywords and have a great quality score.

In the case of other long-term strategies, like SEO (search engine optimization) or email marketing, it can take several months to see some significant results – but those results are definitely worth the wait.

On the other hand, if you want a strategy that delivers fast results, PPC is the way to go. Ensure your PPC campaign is working properly by auditing it often. Learn how to audit PPC with our failproof guide.

Easily Converts Consumers through Hand-Feeding

It’s like handing your customers an easy way to buy your products with PPC ads. You serve a landing page to users after they click one of your ads.

The purpose of a landing page is to entice users to take the next step in the process, whether it is giving you their email address or purchasing from you.

A landing page could include a contact form, a quote form, or even a page with a “buy now” button.

However your landing page is set up, after clicking on your ad, it will be the first place a user goes, so it provides a perfect opportunity to show your audience how easy it is to purchase your product.

Revenue is Increased

Increasing your website’s qualified traffic with PPC ads can increase your revenue. The result of this is a huge increase in revenue for your business – and it happens fast.

When you win a bid for a keyword in your industry, your ad is live and can be served to users searching for that keyword.

You get more traffic to your website by taking up valuable real estate at the top of a search engine results page with PPC ads.

41% of clicks on paid advertisements appear on the top three pages of search engine results. In other words, on the first page of results, ads account for nearly half of the clicks.

The Campaign is Hyper Targeted

In addition to being highly targeted, PPC ads also yield excellent results.

PPC allows you to target your most qualified customers, and this is true of many marketing tactics. As a matter of fact, PPC is one of the most targeted strategies available.

Through your ads, you can target your target audience with the content they will find most valuable.

You can target your audience using Google Ads in several ways:

  1. Demographics: The most effective way to target customers, the demographic audience targeting allows you to provide ads based on a user’s location, gender, location, and even the device they are using to search.
  2. In-market: The most effective way to target your audience is through in-market targeting. It helps you reach customers who are looking for the products and services your store offers. Your advertisements will appear – almost intuitively – to customers who are most interested in your products, giving you an edge over your competitors. You can serve ads to users who have previously purchased something from your site, or to users who are interested in your products.
  3. Custom intent: Within Google Ads, you can create custom intent audiences by selecting words, phrases, and keywords that are closely associated with those who are most likely to make a purchase. To fine-tune your targeting even further, you can also add website URLs, YouTube content URLs, and more.
  4. Remarketing: Remarketing is one of the most effective PPC strategies out there, since it allows you to essentially re-serve your ads to users who have clicked on your ads before. The primary benefit of remarketing ads is that they keep your business and products at the top of your customers’ minds – especially those who were close to making a purchase in the past.
  5. Similar audiences: You can also target similar audiences with your PPC campaigns as you do with your remarketing campaigns. As an example, if your remarketing list has a demographic of 30-year-old women, and their intent is to purchase a skin-softening lotion, you can also display this ad to other 30-something women, whether or not they searched for your product. When you target this way, the ad is triggered by their similar interests and demographics.
  6. Content keywords: Your ad can be seen by those users who search for specific keywords within the content of your ad. One of the benefits of using keywords for targeting is that you can change them based on the season, the holiday, etc. You can tailor your keywords to target a specific demographic or search intent, as well.

Results can be Tracked easily

Any campaign must track its results. You won’t be able to know what elements are working in your campaign without digging into the analytics.

As you track the results of your campaign, you’ll be able to identify which parts of the campaign need to change to see better results.

A/B tests, for example, can be used to track how users interact with your ads. To test a variable, you simply create two, identical ads, except for the variable.

As an example, let’s say you use a photo of a person wearing the clothing you’re trying to sell on one ad and a hanger for another ad.

If you use A/B testing, you can easily see which ads perform better, and the results can help you fine-tune your ads to increase click-through rates.

Generally, you can use Google Ads to monitor the success of your ads, including clicks, conversions, etc. You can use this information to determine whether or not your target audience is clicking your ad, if you need to adjust your targeting, or whether the wording in your ad needs to be changed.

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What are the Benefits of Working With a PPC Management Agency?

To see the best results with PPC, you need to make constant adjustments. It’s not just a “set it and forget it” strategy.

Business owners who spend most of their time writing checks, ordering inventory, and managing their business are unlikely to have time to run a PPC campaign.

This is where agencies come in. One of the smartest business moves you can make is to hire a PPC agency to manage your campaign since you likely won’t have the time to manage it yourself.

Below are a few additional benefits of hiring a PPC management service company.

Asset 1

Do not train someone to know everything about PPC

Are you an expert in PPC? PPC requires a lot of study if you haven’t studied it before. The key to a successful PPC campaign is understanding how it works, the different strategies that are involved, and how to implement them.

Especially if you own your own business, it’s difficult to master PPC if you’ve never done it before.

If you don’t want to lose one employee, you can train someone on your team to be knowledgeable about all things PPC – but this isn’t the best option.

You do not have to learn, or train anyone in PPC, if you hire a PPC management agency.

You save time by using it

You save a lot of time if you hire a PPC agency.

We mentioned that we wanted to become experts, right? You or your employee will have to spend a lot of time doing that, if you or they plan on doing so.

In addition, you need to monitor your PPC campaign consistently or you will likely not see results.

When you run a business, it can be difficult to monitor a campaign every day, so why not hire someone to do it for you?

Everything you wanted is delivered to you

A PPC agency can help you create PPC ads, target specific keywords, set up remarketing campaigns, and more.

You can find exactly what you’re looking for in a PPC campaign through a PPC services agency, and they’ll ensure that you receive the results you expect.

Disclaimer: Not all PPC agencies are good. Make sure the agency you choose is able to offer you each strategy option you’re looking for.

Their expertise is unmatched

PPC agencies are staffed with experts who specialize in their field. In the absence of this, they wouldn’t work for an agency!

Their PPC campaigns are proven and successful because they’ve logged thousands of hours in training.

What’s the point of wasting time and money on a strategy that can improve the success of your business? Hire an expert instead!

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